Portfolio
Aletheia Life Website
Launched Aletheia Life’s first digital presence—a health & wellness website built for clarity, trust, and conversion-focused flow.
Project Overview
This project launched Aletheia Life’s first digital presence—a clear, credible home base to communicate their mission, explain their services, and guide visitors toward action.
We centered the experience on clarity and trust: streamlined messaging, intuitive navigation, and obvious next steps throughout the journey—so visitors can understand Aletheia quickly and reach out with confidence.
CLIENT
Aletheia Life
TIMELINE
4 weeks
TOOLS USED
The Challenge
As Aletheia Life’s first website, the challenge was to establish clear messaging and a trustworthy experience that communicates their values well.
- Most of the written copy and messaging came directly from the client—our job was to translate it into a clear, scannable website experience.
- Information hierarchy and navigation had to be designed from scratch so visitors could quickly find what they need and understand the offering.
- Calls to action needed consistent placement and flow throughout the pages so the next step always felt obvious.
- Trust signals (founder story, beliefs, and testimonies) needed thoughtful layout and emphasis to build confidence without overwhelming the reader.
Process
A straightforward five-step flow—from discovery to launch—with clear communication and collaboration throughout.
Discovery & Strategy
Identified key user questions and goals to shape the site structure and messaging.
Content Structure
Organized pages around user needs, value propositions, and clear calls to action.
Wireframes and Copy
Created wireframes and benefit-led messaging to validate flow and tone.
Visual Design
Applied the design system, optimized for mobile, and ensured accessibility.
Build and Launch
Developed, tested, and deployed the site with ongoing support options.
UI/UX Highlights
- Clear CTAs
- Intuitive navigation
- Mobile‑first design
- Fast, accessible experience
Results
A clean, modern website that connects with visitors and reduces friction. Clear messaging and intuitive navigation guide users from first visit to conversion with confidence.
Promise‑Led Hero
A simple, bold hero with a video background that immediately communicates the promise and offers clear primary actions without overwhelming the visitor.
Message‑First Storytelling
A clean split layout that elevates the core message (“Heaven in Healthcare”) with generous spacing, readable long‑form copy, and a single CTA that guides visitors forward.
Scannable Services Cards
A card-based services presentation with a clear heading, short description, and quick-scan bullet points—making it easy to understand each offering and click “Get Started.”
Testimony Carousel
Social proof delivered through a focused, readable slider that makes it easy to explore real stories and outcomes without distraction.
Meet The Founder
A personable founder spotlight that builds trust with a clear name/title, authentic portrait, and story-driven copy that connects the mission to real experience.
Core Beliefs
By weaving the company’s core beliefs into the site, visitors quickly understand what Aletheia stands for—building trust, reinforcing the mission, and creating alignment before they take the next step.
Strategicly Placed Calls to Action
Calls to action are placed intentionally throughout the experience, so when visitors feel ready, the next step is obvious (get involved, learn more, or reach out) without hunting for where to click.
Frictionless Contact Form
A clean, modern contact layout with intuitive fields and a clear submit action. The form is linked directly to the client’s CRM so new inquiries are captured and routed automatically.
See it live
There's much more to the site than what we've displayed here. Explore the production site live.
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